Smilebigforgod (b. Michael Walker, Rochester, New York, 1987) produces and directs alternate reality games (ARGs) and interactive experiences, immersive transmedia systems blending real-world and digital elements while granting audiences agency to shape outcomes. His projects include commissioned YouTube originals (The SubCulture Club, with Katalyst Productions in LA, 2012–14), the IRL/URL venue #LIVINGROOMTODAY, and the 24-hour online public access channel 8balltv.club, where he directed and produced original content, including CompUSA.live (2016), the first live desktop theater, exhibited at the New Museum. Following CompUSA.live, he developed an ARG centered on an evolving seed storyline updated by player contributions to lore and world-building. He co-founded GGGLUE Interactive to direct real-time visuals for live performances, powering the largest immersive LED wall in the western hemisphere; its successor Smilesoft.dev created original audience interaction technologies for Formula 1 races and built the transatlantic NYC–Dublin PORTAL (2024, 3 billion+ interactions). He is part of the production company rebranding in progress and is developing a new ARG for 2026.

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Links: Smilesoft.dev + GGGlue.com + Compusa.live + Livingroom.today + RIPLLC.Info + Azyros.world