Smile speaking at Pixera: 2110 End to End, 2025
Email: smile@smilebigforgod.com
Instagram: @rebranding_in_progress
tiktok: yourhandle
X: @smilebigforgod

smilebigforgod is a [describe your title].

Smilebigforgod is a system designer, creative director, and builder of participatory infrastructures. He is the founder of rebranding in progress llc and co-founder of SmileSoft.dev, a hybrid studio specializing in speculative technology, audience co-creation, and immersive real-time systems. His work spans public installation, live broadcast, AI-driven performance, and computational storytelling. Smile began as a filmmaker in 2011, working directly with YouTube during the rise of creator-driven video, building media formats for a generation still forming its language. From there, he moved into the design of simulcast performance platforms—hybrid events where musicians, visual artists, and digital performers created multi-sensory broadcasts, streaming imperial-scale shows to audiences across the globe. These early experiments in format-building laid the groundwork for Smile’s larger obsession: evolving how people interact with technology, and with each other. He later founded one of New York City’s most radical public access television systems, turning it into a platform for media experiments and accessible broadcast infrastructure. Simultaneously, he collaborated with artists like Freeman & Lowe, co-building fully interactive narrative worlds embedded in performance and installation. Smile’s focus has always been to bring unlikely people together—technologists, performers, coders, designers—and to invent new grammars for collaboration. With SmileSoft.dev, he helped pioneer new forms of real-time art and generative stage systems. His creative direction and UX logic shaped Brooklyn Mirage’s LED system, the East Coast’s largest immersive theater for music. There, he produced over 100 shows and 20+ festivals, working with international artists to craft live visuals as playable instruments, designed not to distract but to perform alongside sound. These systems redefined what reactive, human-centered stage technology could be. Smile’s work has touched over 4 billion interactions online, appearing across platforms and formats. He has been interviewed by the BBC, featured on Apple Music, and has presented at institutions such as MoMA PS1 and The New Museum, always foregrounding the future of collective tools and audience participation. He has produced in VR, XR, and Data Visualization, building early immersive frameworks for storytelling and interface design. His creative technology team at SmileSoft has provided R&D for major companies, offering conceptual, software, and systems consulting to prepare for next-gen interaction models. Most recently, he led the systems design, procurement, and installation of the NYC ↔ Dublin Portal, a real-time public sculpture bridging cities through ambient presence. SmileSoft’s role covered all technology and systems delivery—excluding only the steel fabrication. He was also invited by Pixera to debut a performance utilizing SMPTE 2110, pushing real-time media routing into new aesthetic territory. Now, Smile is focused on aggregation—assembling cross-functional teams capable of building the impossible. Whether sourcing rare talent, directing multi-format productions, or architecting software/hardware hybrids, his skill is in assembling the right people, and inventing systems they can thrive inside. His long-term work is Let Them See—a living archive and worldbuilding network connecting projects across time and media. All of Smile’s systems are built with one rule: you are allowed to take the idea and do it yourself. There are no NDAs. There are no closed doors. There are only tools, and who dares to use them. Smilebigforgod lives and works in Brooklyn, New York.

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