Smilebigforgod

Smilebigforgod

Technical Creative Director · Systems Architect · Founder

(Michael Walker, b. 1987, Rochester, New York) is a designer of lead large-scale interactive systems, real-time media pipelines, and audience-driven platforms for live entertainment, telepresence, and immersive production. For 20 years, Smile has built computational creative systems where software, media, and human participation operate together in real time. The work focuses on system architecture, product definition, creative direction, and scalable interaction frameworks rather than one-off installations.

Smile operates at the intersection of creative direction, software architecture, and emerging AI tooling, designing systems intended for repeat deployment and platform scale.

Selected Systems & Platforms
  • NYC–Dublin PORTAL: Bi-directional public telepresence platform with real-time media pipelines and live audience presence.
  • #LIVINGROOMTODAY: Distributed IRL/URL performance platform enabling artists to collaborate and perform live across multiple countries simultaneously, removing location constraints and integrating real-time audience interaction. (project site)
  • Brooklyn Mirage LED System (GGGLUE): Large-scale real-time visual control and media pipeline powering the largest immersive LED wall in the western hemisphere.
  • Smile Drop (Heineken at Formula 1): High-throughput audience interaction system translating live participation into real-time media and event outputs across global F1 stages.
  • CompUSA.live: Live desktop theater format and production system exhibited at the New Museum (2016).
  • 8balltv.club: 24-hour online public access channel and experimental distribution platform for original interactive programming.
  • Azyros.world: Conceptual AI-driven game system where player behavior permanently reshapes narrative, world state, and evolving storyline.

Early projects include commissioned YouTube originals (The SubCulture Club, with Katalyst Productions in LA, 2012–14), the IRL/URL venue #LIVINGROOMTODAY, and the 24-hour online public access channel 8balltv.club, where he directed and produced original content, including CompUSA.live (2016), the first live desktop theater, exhibited at the New Museum.

He co-founded GGGLUE Interactive to direct real-time visuals for live performances, powering the largest immersive LED wall in the western hemisphere; its successor Smilesoft.dev created original audience interaction technologies and developed computational interaction systems for the NYC–Dublin PORTAL (2024). He is part of a production company currently rebranding and is developing a new audience-driven music project and performance platform for 2026.